Celebrating a Milestone: IFA Berlin 2024

Pictured: MeacoDry Arete® Engineering wall with Transparent Arete® model, taking visitors behind the designer hood. Second, an exclusive Grey Arete® Model in our lifestyle set up helping visitors visualise Meaco in their own homes.

Spotlight on the MeacoDry Arete® Two

A•ret•ae
Greek goddess of “Excellence in all things, and moral virtue”; in Ancient Greek Mythology.

The MeacoDry Arete® Two Dehumidifier and Air Purifier impressed visitors with its enhanced features, including Wi-Fi connectivity and integration with the new Meaco app, allowing for voice control via Alexa, Google, and Siri. Arete® Two offers unmatched control and insight into your home’s humidity and powerful new fan speed enabling faster laundry drying than ever before, setting a new standard following the success of the Arete® One.

The full Arete® range is now available on our website.

Introducing the MeacoFan Sefte®

Sēf•tee
“Quiet, gentle, and undisturbed”; in Old English.

Launched in Europe earlier this year, the MeacoFan Sefte® is our latest air circulator, building on the award-winning performance of its predecessors. Visitors were particularly excited about its ultra-quiet operation, increased power, and the convenience of voice control via the Meaco app. The glow-in-the-dark remote was another hit, ensuring easy adjustments at any time, even in the dark. Stand visitors also got a glimpse into the next generation models, available in Europe in 2025.

Learn more about the Sefte® Range on our website.

A Sneak Peak into the Future with Meaco

At this year’s IFA, we offered more than just what’s available on the market today. We offered a preview of what’s to come, Stay tuned on our website and socials for more information soon, these products represent our ongoing commitment to engineering innovation.

Engaging Experiences at Our Booth

We elevated our presentation this year with immersive lifestyle setups. Our “In Your Store” concept allowed retailers to envision how Meaco products could fit seamlessly into real life stores.

We showcased a cosy living room setup featuring the MeacoFan Sefte® and a special edition Arete® One Dehumidifier and Air Purifier, alongside a laundry setup demonstrating the perfect pairing of Sefte® and Arete® for efficient laundry drying—an essential solution in today’s energy-conscious environment.

Connecting with the Industry

IFA isn’t just about products; it’s about people. We had the pleasure of engaging with distributors, journalists, and visitors from across 28 countries, including Poland, Norway, and South Africa. These conversations provided invaluable insights, helping us tailor our solutions to meet the diverse needs of homeowners and renters alike, from managing humidity and condensation, to staying cool during the summer.

We also caught up with writers and reviewers, including the team from T3 and FAZ Kaufkompass, to discuss our advancements in air treatment technology and the enhanced features of our new products.

Connecting with customers

Congratulations to all our lucky winners! Customers were invited to fill in a survey, letting us know more about their air treatment needs and preferences. If you came to our stand this year, you may have shared your thoughts on it too! We asked opinions on home humidity, how you use your air circulator, where you may use your dehumidifier and more.

Following the survey, 6 lucky winners walked away with a MeacoFan 260c, our cordless air circulator perfect for keeping cool on the go around the IFA venue and when you get home too!

We are looking forward to sharing these thoughts and customer feedback with you shortly here on the Meaco Blog.

Behind the Scenes: Collaboration with Our Design and Manufacturing Teams

Our journey at IFA Berlin was further enriched by the presence of representatives from our design team and factory. These face-to-face meetings were a vital part of our process, ensuring that we continue to engineer products that meet the highest standards of quality and performance.

“Seeing all our hard work on show at IFA is incredibly inspiring for our design team” said Matthew Emery-Laws, a leading designer on the MeacoDry Arete® range. “We have worked hard to make our products represent the Meaco ethos by being easy to use and visually appealing. Technologically they are on the forefront of air treatment. This combination of usability, aesthetics and function has resulted in numerous awards as well as great interest at IFA.”

Looking Ahead to 2025

As we wrap up another successful year at IFA Berlin, we’re already looking forward to what the future holds. If you’d like more information about our products or to schedule a meeting, please don’t hesitate to contact us at sales@meaco.com for sales enquiries or press@meaco.com for press enquiries. Here’s to another century of innovation and excellence at IFA!

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