Celebrating 100 years of IFA Berlin: We are unveiling 5 new Meaco products

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Last Updated On 29 August 2024
Written By Lauren Perry

Every year, consumers, retailers and the press flock to Berlin for the world’s largest consumer electronics and home appliances trade show, IFA. This year, IFA will be celebrating an incredible 100 years of the show and it promises to bring the biggest names in tech together to unveil their latest breakthroughs, alongside exhilarating outdoor spectacles and evening concerts.

We are excited to announce that we’ll be joining IFA at the 100th anniversary, where we will unveil five of our latest products. Each and every product has been designed in house, in the UK, with a focus on low energy and low noise and enhancing users home comfort.

Visit our IFA stand to discover how our solutions can transform your home into a healthier environment.

Arete® Two range of dehumidifiers unveiled

One of our newly unveiled products is the Arete® Two, offering you even more control and superior functionality than ever before.

Our bestselling Arete® One range of combined dehumidifiers and air purifiers is expanding with these Wi-Fi enabled Arete® Two models. Following 5 years of research and design iterations, we created Arete® One which went on to become Europe’s most popular dehumidifier family in 2024. Now, we are ready to unveil the second generation: Arete® Two: more air, less noise and less energy.

The new range includes 10L, 12L, 20L and 25L models to suit all sizes of home and applications. These new models are even quieter and more energy efficient than before and can now be remotely controlled via the user-friendly new Meaco app. At this year’s IFA, we’ll be showcasing the engineering difference and what’s really under the hood of this all-new dehumidifier and air purifier. Visit us at IFA to find out more!

Browse the Arete® Two range of Dehumidifier and Air Purifiers, available now.

New portable, Wi-Fi enabled MeacoFan Sefte® Pro range

The successors to the award winning MeacoFan 1056 range, which were awarded the Stiftung Warentest best fan awards in 2020 and 2022, will be available to view on the stand.

The MeacoFan Sefte® 10″ Pro Table has been designed to be even more powerful and yet quieter than the MeacoFan 1056. Packed full of new innovations the fan is battery powered and Wi-Fi enabled via the Meaco app, also compatible with voice commands Google and Alexa, enabling users to operate the fan while away from the home or office.

The new range includes the MeacoFan Sefte® 10” Pro Pedestal, with the same new features as the table version, plus PowerPole technology – innovative interchangeable height columns that enable the fan to transform between three heights for ultimate convenience.

You can take a look at the current generation, the Sefte® 10” Air Circulators, available now.

Join us at IFA 2024

You can find us in Hall 6.1, stand number 208 at this year’s IFA to experience the Arete® Two, Sefte® Pro range and other new products first hand. These innovations reaffirm our commitment to creating products that improve indoor air quality while blending seamlessly with modern lifestyles.

To book a meeting, please get in touch with sales@meaco.com. Or for press briefings, please contact our press team at press@meaco.com.

“In Your Store”: For retailers

New to the stand for 2024, we are showcasing a pop up “in your store” element so retailers can visualise exactly what merchandising Meaco products can look like in their store. See the premium assets and high quality photography first hand, that make all the difference to a customers in store purchasing decisions. The POS on display will highlight our flagship dehumidifier range, Arete®, however our team will be happy to discuss other product POS options and sizes.. Ask our sales team on the day for more information or email sales@meaco.com.

Competition and fan giveaway: For stand visitors

While visitors can enjoy browsing our latest product ranges as well as have a sneak peek at never seen before product launches, this year we’re also offering visitors something a little more special.

For the first time, we will be hosting a giveaway competition for a chance to take home a MeacoFan 260c. To be in with the chance to win, simply visit our stand and complete our survey. As a thank you, every participant will receive a stylish handheld bamboo fan—perfect for staying cool in the warm exhibition hall. Participants who find a ‘red dot’ on their handheld fan will also be going home with a much loved MeacoFan 260c!

Which awards have our products already won?

We are looking forward to meeting all of our customers from around the world and celebrating our awards, including Red Dot, Quiet Mark and Which? Best Buy.

What do the reviewers say about Meaco products?

“Arguably The Best Fan Ever Invented” –T3 on the MeacoFan 1056

“The fan is so quiet you can get a good night’s sleep, concentrate while you work, and not be disturbed in times of leisure” – Stern for the MeacoFan 1056P

“On hot summer days, all other devices are clearly behind this beautifully simple fan.” – Techsonar for the MeacoFan 260c

“If you are looking for a particularly high-quality, powerful and, of course, smart air purifier, the MeacoClean is just right for you.” – Luftking for the MeacoClean CA-HEPA 76×5

“I couldn’t live without the MeacoDry Arete® One.” – Evening Standard

Find out what happened last year, here: Another Successful Year for Meaco at IFA Berlin 2023