At this year’s IFA in Berlin, we were reminded why we do what we do. The enthusiasm from journalists, retailers, and consumers reinforced Meaco’s position as the trusted leader in dehumidifiers, fans, and air comfort solutions. It gave us the confidence to set ambitious goals for the future.
Our plan is clear: to establish Meaco among the top 3 air treatment companies in Germany and to make our products available in twice as many marketplaces and retail outlets across the country.
Germany is at the centre of our expansion strategy, and the momentum we’ve achieved here will serve as a launchpad for further European growth.
Two areas stood out at IFA:
• Sustainability first – Our user-replaceable battery fans attracted a lot of attention. Unlike many products designed to fail once the rechargeable battery fades, ours can be easily replaced by the customer. This not only reduces waste but also puts us ahead of new EU legislation coming into force in 2027. Combined with our 100% recyclable packaging, it’s a small but important step in making home comfort more sustainable.
• Solutions for real life – The launch of our Arete® 6L Dehumidifier and Air Purifier was a highlight. Designed for students and young professionals in smaller living spaces, it provides quiet, efficient protection against damp, mould, and laundry drying problems. At just 32.5dB, it’s our quietest Arete yet – and it includes a medical-grade HEPA filter for cleaner, healthier air.
Looking ahead, our mission remains unchanged: to help people create healthier, smarter, and more comfortable homes. IFA 2025 proved that demand for energy-efficient, sustainable comfort technologies is stronger than ever, and we are ready to deliver.
